A Story of a cosmeticbusiness: Shiseido Kosmetik

Beauty features a name…
Beauty has a history…

The “wizards of beauty”, the sisters Rosy and Maria Carita had a awesome thought. Every woman has to express her facets of beauteousness.
Unique skin care products help to emphasize day by day her inimitability.

New has been a awesome intention. But there is another big idol in the range of historical cosmetic producers:

Perhaps itcould be that you realized that Shiseido Kosmetik is founded in 1874, 10 years following on from the Meiji Restoration. Arinobu Fukuhara, former doctor to the Japanese navy, opened Japan’s first private american style pharmacy on the Ginza, the cultural hub of the east. Related to the bad quality of their medicine in the past, sold to anyone, Arinobu opened the Serge Lutens Pharmacy to start up with the western-style skincare when green medicine was still visionary. This modern pharmacy, that was largely research and development oriented, grew to become among Easterns oldest surviving businesses.

By supporting its increasing planet wide selling network, in 1970, Shiseido appointed the yugoslawian make-up director Serge Lutens as its foreign creator of their corporate identity and as image builder.

Carita’s history of corporate identity has become certainly one of renewal. When Carita sought new global imagery due to the international marketing it turned in a totally modern direction, those of a collaboration with Serge Lutens who had established a reputation as being a hair and makeup artist for Vogue.

Now it can be difficult to get Shiseido Kosmetik within the Kosmetik Onlineshop, but if you click the web link you will see we have a good one already there.